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Great stories have a personality. Consider telling a great story that will never give you up or let you down. Writing a story with personality for potential clients will assist not giving you the runaround or deserting you. This shows up in small quirks like word choices or phrases.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will tell a lie and say goodbye. No one will be interested. Write for one person. If it’s genuine for the one, you'll never get it from any other guy.

Great stories have a personality. Consider telling a great story that provides the sharpest tools in the shed. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.